Dental Practice Concept
Dentista
A dental practice website concept built around the question patients actually stall on — what a treatment involves — answered before anyone is asked to book.
Tech stack
- WordPress
- Bricks Builder
- Child theme
- GSAP
- ScrollTrigger
- Content architecture
Built on the same platform as Maganda, but with a custom child theme and scroll-driven motion rather than builder defaults. The structural work — how treatments are opened and what is answered before a booking is requested — is the deliverable, not the builder.
The problem
People delay dental care because they don’t know what they are agreeing to.
Dental websites tend to list services and ask for a booking. The hesitation they run into is rarely about the list: it is not knowing what a treatment involves, how long it takes, who will carry it out, or what it will cost. A site that answers only the first of those leaves the patient to find the rest by phone, or to put the decision off entirely.
Walkthrough
Open the treatment, then decide.
The treatments accordion opening three of the six areas of care. Each one answers with its own photography, what the treatment involves, and how long it takes, before any booking is requested. The page motion is tied to scroll position rather than running on load.
Structural decisions
01
Open the treatment before asking for the booking
Six areas of care sit in an accordion the visitor opens themselves. Each one explains what the treatment involves before any call to action appears, so the booking request comes after the answer rather than in place of it.
02
Name who does the work
Three named dentists carry their own specialisms, training and consulting days. The practice states that the person who plans a treatment is the person who performs it, which is a concrete claim a patient can hold the practice to rather than a general promise of care.
03
Answer the practical questions without a phone call
Address, hours, parking, phone and email are given plainly, and the closing section offers a call as an equal alternative to the booking form. Someone who wants to ask one question first is not pushed through a form to do it.
04
Restraint as a trust signal
Monochrome photography, a single accent, large editorial type and generous space. The tone is closer to a clinic than a promotion, which suits a decision people make carefully and slowly.
05
Motion that follows reading
GSAP and ScrollTrigger drive the transitions, tied to the reading position rather than running on load. Movement marks progress through the page instead of competing with the content for attention.
State today
A staging preview, not a live practice.
Dentista is an independent concept, not commissioned client work. The published build is a staging preview: the practice, dentists, address, phone number and fees are sample content, imagery is AI-generated, booking is disabled, and the policy pages are review drafts rather than effective notices. No patient has used it and no results are claimed. The site states all of this in its own footer.
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If you’re working through a website or product problem, I’d be glad to hear what you’re building.
